In real estate, what does the term "puffing" refer to?

The term "puffing" in real estate refers to the practice of exaggerating the benefits of a property. It involves statements that, while they may be overly optimistic, are typically subjective and not considered fraudulent misrepresentation. For example, a salesperson might describe a home as "the best on the block" or "a true gem," which emphasizes appealing features but doesn’t present factual inaccuracies.

This practice is generally acceptable in real estate as long as it doesn't cross the line into making false statements or claims about specific conditions or facts of the property. Puffing is rooted in personal opinions and promotional language, and it's understood that it involves some level of exaggeration to attract potential buyers.

In contrast, making a false statement about the property would fall under misrepresentation or fraud, which is illegal and unethical. Similarly, understating the market value or overpromising on repair services would imply deceit or a lack of transparency, which is not aligned with the concept of puffing that exists within the bounds of legitimate marketing practices. Thus, emphasizing the positive attributes of a property, albeit in an exaggerated manner, accurately captures what puffing entails in the real estate context.